Negotiating with Competitive Advantages
Are you Selling What your Customers Want Most?
Our Research Proves 95% of Companies Are NOT
Are you Giving in to Price Pressure to Close Deals?
Our Experience Shows that Most Companies Are
For the first time ever, we introduce a joint, 2-day program focused on helping sales and marketing professionals uncover their competitive advantages to build the negotiating power to close more deals, faster, and at higher margins. Negotiating with Competitive Advantages is based on bestselling author Jaynie Smith’s “Creating Competitive Advantage” and “Relevant Selling” combined with Frank Mobus’ innovative Creative Negotiating.
WHAT TO EXPECT
Through highly-interactive discussions, exercises, videos, practice negotiations, and working in small teams you will leave with a profound respect for how your company’s Competitive Advantage can differentiate you in messaging and be your foundation for negotiating.
Creating Competitive Advantage: The Smart Advantage team will show you how to identify and articulate compelling, competitive advantages for your organization.
Creative Negotiating: Mobus will show you how these compelling differentiators are used to build negotiating leverage and counter aggressive buyers’ hard-ball tactics.
Call us for information about an in-house workshop.
1-888-577-7416
Who Should Attend
- CEOs and C-suite Executives
- Sales Teams
- Marketing Professionals
Cost
- $1,095 per person
- $925 each if 3 or more
$1,095 per person,
$925 each if 3 or more.
Includes registration,
continental breakfast,
breaks and all workshop
material.
Because you will get answers to these questions:
- Why does your message sound so much like the competition?
- How many sales are you not closing because you don’t differentiate?
- How much margin do you give away, unnecessarily, to close the deal?
- What is the difference between strengths and competitive advantages?
- What value do you add that your customers may pay extra for?
- How do you negotiate to get paid for that added value?
- Can you convince a prospect of this value?
- How do you use Competitive Advantage to counter aggressive buyers’ negotiating tactics?
- How can you use Negotiating with Competitive Advantage to limit costly concessions?
We have helped hundreds of companies achieve
astonishing results including:
- Doubling the number of leads
- Increasing sales and close rate by an average of 20-40%
- Increasing market share, sometimes 30% more – even in declining markets
- Closing bigger deals at higher margins
PRESENTERS:
Smart Advantage is the only sales and management consultancy focused exclusively on identifying and communicating competitive advantage. Mobus Inc. presents Creative Negotiating seminars to leading companies around the world. Both companies support mid-size clients to Fortune 100 companies.
Craig Mowrey – Senior Partner – Smart Advantage
Craig has consulted for over 35 years and presented Competitive Advantage workshops in the United States, Canada and Europe, to over 150 companies.
Brian Neff – Senior Consultant – Smart Advantage
Brian has guided clients through Competitive Advantage processes and coordinates more than 50 client engagements annually.
Frank Mobus – CEO – Mobus Inc.
Frank has long been recognized as a leading authority on the subject of business negotiating. For more than 30 years he spearheaded the training seminar program for Karrass, founding Mobus recently to take negotiation training to the next level. Frank has conducted seminars for: Microsoft, Boeing, Merck, Honeywell, Fluor, Staples, IBM, Schlumberger and over 100 other Fortune 500 companies.
Email: [email protected]
Website: www.smartadvantage.com
Email: [email protected]
Website: www.mobusinc.com
“The data Smart Advantage presented proved to us that our marketing message was focused on all the wrong things. More importantly, Smart Advantage showed us how to get it right!”
Geoff Wilson, 352 Media Group
“Sales results were very positive with us reversing the trend of declining sales. No doubt that the Competitive Advantage work supported this turnaround.”
John Bentley, UK Surgical Business Director Mölnlycke Healthcare
“I’ve been really pleased with the content from the Mobus team. They gave us some fresh ideas for how to approach often conflicting or combative situations.”
Greg Squires – VP, Client Success – Shopatron