New Joint Program, “Negotiating with Competitive Advantages”


New Joint Program, “Negotiating with Competitive Advantages”

We are pleased to announce our new partnership with Jaynie L. Smith’s company, Smart Advantage Inc.  We’ll be working together to present the new program, Negotiating with Competitive Advantages. In this program, sales and marketing professionals will develop their competitive advantages and practice using them to close more deals, more profitably.


frank mobus janie smith


Smart Advantage is the combination of Smith’s two business best-sellers, “Creating Competitive Advantage” and “Relevant Selling.”



Smart Advantage is the only sales, marketing, and management consultancy focused exclusively on identifying and communicating the most important element of successful competition —your competitive advantages—from your target market’s perspective. Why from the customer perspective? Because, as Jaynie says, “If your clients don’t value your differentiators, then they are not relevant.”

Smart Advantage has helped over 200 client organizations dramatically improve sales results. Their proprietary Competitive Advantage Process compounds the returns earned by marketing and sales budgets, frequently without adding any operational costs.

Competitive advantages build negotiating leverage. To further accomplish results sales people need to effectively negotiate and close better deals. This is where the two pieces fit together so perfectly. Expert negotiators use this leverage to close better deals. Those attending this joint seminar will have the tools they need to do both parts, immediately:  create competitive advantages and use this leverage to close not just more deals but more profitable deals.

The program will be presented as a two-day workshop/seminar. The Smart Advantage team will cover competitive advantages on day one and the Mobus team will cover negotiating on day two. The debut program will be in Houston on September 26th and 27th, a Monday-Tuesday. More details will be provided as soon as they are available. Check this space for a downloadable flyer, additional information, and registration instructions coming soon.

To learn more about Smart Advantage, please see their website :, or email [email protected]

To contact us for more information, use this website’s contact us page or send email to: [email protected]. Or, give us a call at 877-577-7416.